Try-Media社群維運
TRYIT粉絲專頁過去的經營方向皆以免費索取試用品、保健商品資訊曝光，儘管有龐大的粉絲人數基礎，但是粉絲目的皆為免費索取，使得粉絲團本身互動率並不高。TRYIT粉絲專頁將結合部落客行銷平台，使部落客能即時收到活動訊息，以增加活動報名人數。基於粉絲團已有基本的粉絲數量(125,261追蹤人數)，本次經營目標以活化刺激粉絲，提高粉絲互動率，並對TRYIT粉絲團進行整體優化及轉型，帶動更多觸及。
In the past, the manage direction of the TRYIT Facebook Page was to give out "free products" and to share health & beauty informations. Despite the huge amount of subscribers (125,261 followers), their purpose to follow the facebook page is to obtain free products, which reflected on their low engagement rate. While it may seem like the days of Facebook are gone,Facebook still represents a continually evolving marketing platform and communication channel. We decided to combined TRYIT Facebook Page with another business platform of them(WOMM Event Registration System),in addition to boost up ,activate and attract more subscribers.
1. Re-identify target audience-Logo redraw,Brand Positioning
BEFORE
AFTER
2. Video Production : Strategy, Production and Marketing
執行成效
- 無廣告投放下，影片瀏覽數達2900觀看人數
- 粉絲專頁互動率上升18%
Video Producer : Sharon Day
Video Editor : Sharon Day
3. Business collaboration - Chuluranch WOMM Blogger Competition
與台灣知名飲料品牌-初鹿牧場合作，舉辦部落客創意料理徵文活動，吸引部落客參與互動，並成功建立粉絲團與粉絲之間的黏著度。在這個活動中，以美食部落客為主，活動內容以創意料理分享、素人影片製作為主題，主辦單位會從活動入選人選中挑選5位得獎者，針對這5位得獎者的作品在TRYIT粉絲團內進行廣告投放，進而觸及到更多部落客，更讓品牌順利在粉絲間製造話題。
Collaborated with Taiwan famous drinking brand-Chuluranch, we held an online Blogger Competition in order to attract more followers and increase Facebook organic reach . Bloggers can share their creative recipe through their blog,at the end of the event we chose 5 candidates to become our featured blogger. The winners' productions would be advertised on the Facebook page. The event has reached more followers and successfully created topic among the blogs.
Project Duration : 2019,Sep.-2019,Oct.
Bloggers required : 20
